SWOT Analysis- Marketing Plan for McDonalds Fast Food Chains

Question: Talk about the Marketing Plan for McDonalds Fast Food Chains. Answer: Presentation McDonalds is one of the biggest inexpensive food chains of the eatery. Built up in 1954, presently has around 30,000 outlets in excess of 110 nations over the world. McDonalds plans to be the biggest inexpensive food chain of café. Be that as it may, the opposition level is very high. Many top organizations like Burger King, Pizza Hut, and KFC are ending up being enormous contenders of McDonalds. Likewise, individuals are getting very wellbeing cognizant and began maintaining a strategic distance from cheap food. For accomplishing its point, McDonalds is attempting to open its outlets everywhere throughout the world and go under the span of the possible clients (Agmon and Sjogren, 2010). McDonalds is wanting to present another burger in its menu as to carry some ingenuity to its menu. Burger named Veggie Sin will focus on the wellbeing cognizant individuals as it will be produced using wheat flour and natural vegetables. The present circumstance of the organization will be related t o the assistance of different examinations. After the investigation of current circumstance the promoting system, destinations of deals, piece of the overall industry, and benefit will be resolved to outline the market methodologies. The fitting correspondence channels and appropriate correspondence blend is significant for an organization to advance the new item and accomplish its objective (Basu, 2014). SWOT Analysis A market investigation enables an organization to discover its situation in the market. How well it can confront the opposition and its possibilities of making progress while arranging a market plan. McDonalds has additionally taken a market examination to decide its present circumstance in the market. SWOT Analysis encourages an organization to make sense of the qualities it has over its rivals and where it needs. The dangers that an organization may confront and the open doors for it are examined (Yurtseven, 2015). The SWOT Analysis for McDonalds is as per the following:- Qualities Nearness McDonalds has an overall nearness which leaves a colossal effect on its rivals and makes a brand esteem. McDonalds has arranged its outlets with the intend to come extremely close to a wide range of clients. Market Leader-McDonalds is a market head in the worldwide market. Its goal of giving quality at a sensible value makes McDonalds great spot to visit for everybody, in this way, it has a major offer in the cheap food industry. Financial Growth-McDonalds is confronting monetary development for a drawn out which goes about as a favorable position in extending the organization. It gives a monetary dependability to the organization (Kamatchi Subbiah Sukumaran, Chandrasekaran Sivasundaram Anushan and Alamelu and Sampath Thiyagarajan, 2015). Market Segments-with the assistance of forceful advertising plans McDonalds catches each focused on showcase fragment. McDonalds chooses its focused on client fragment according to the nation the outlet is arranged in. For instance, on the off chance that McDonalds open its outlet in India, at that point it will focus on veggie lover client fragment as a large portion of the Indians are vegan. Brand Value-McDonalds is a notable name the world over which builds its image esteem. Brand esteem helps in accomplishing the objectives set by the organization. Client Loyalty-McDonalds has steadfast clients who want to eat in McDonalds just which is one of the most significant qualities of McDonalds (Kotler et al., 2013). Shortcomings Development the immersion of the market has made it hard for McDonalds to design extension. The contenders are likewise making it hard for McDonalds to extend. Advancement McDonalds item, menu, and topic of eateries have not indicated any ingenuity from quite a while. Individuals may get exhausted because of it. Restricted menu Items-being an inexpensive food joint McDonalds serves a constrained menu and has exceptionally less alternative that can be a piece of McDonalds menu (Klang and Hacklin, 2013). Openings Pull in client McDonalds can chip away at including new and inventive administrations and food things in the menu to draw in the clients and to improve the outlet chains. Solid Food Items-individuals are getting wellbeing cognizant which can help in making a shiny new client section. Food things that arrive in a class of sound food things can be presented and draw in more clients. Worldwide Expansion-there is numerous spots where McDonalds outlets are as yet not open. It has a colossal chance to extend its worldwide nearness and arrive at metal clients (Mujtaba and Patel, 2011). Dangers Wellbeing mindfulness individuals are getting very wellbeing cognizant along these lines don't want to eat cheap food things. In the event that this mindfulness spread out increasingly, at that point it will influence the benefits of the organization which implies a danger to the organization. Cash vacillations any sort of changes in an outside money rates can likewise be an immense danger for the organization (Phadermrod, Crowder and Wills, 2016). Destinations and Goals Goals with respect to Sales Volume McDonalds targets expanding its business volume by 15% in the coming a half year with the assistance of another item that is Veggie Sin Burger. The business volume will be expanded on the grounds that the focused on clients are the individuals who are wellbeing cognizant and keep away from cheap food or low quality nourishment. For them, it will be a delicious and solid blend of a light meal (Qureshi and Hassan, 2013). Destinations with respect to Profit McDonalds targets expanding its benefit by 10% in coming a half year. As the new Burger will be opening another portion of clients, the pointed benefit is sounding reachable. When the point is accomplished, the organization is wanting to present a natural food area in the effectively settled outlets which will build the companys benefit by 30% (Rodrigues, Nikhil and Jacob, 2016). Targets with respect to Market Share McDonalds at present holds the biggest piece of the pie of the cheap food industry with around eighty-eight billion US Dollars worth over the globe. After the presentation of the natural food item, Veggie Sin Burger McDonalds hopes to expand its market by eight billion dollars in the coming a half year with the assistance of the new client portion (Yurtseven, 2015). Fig 1: - McDonalds Market Share Across the Globe Source: - image.slidesharecdn.com The Marketing Mix of McDonalds (4 Ps) The showcasing blend of an organization helps in framing its center advertising framework and later aides in accomplishing companys destinations. The 4 Ps talked about here will help in deciding the McDonalds showcasing blend. Item An impressive accentuation is paid at McDonalds in building up the menu according to the likings of the clients. A statistical surveying helps in building up precisely what client need. Despite the fact that the requests and likings of clients change with time, McDonalds likewise get new things their menu and dispose of old ones and will keep on doing as such. McDonalds take care that the new item doesn't influence the absolute deals. McDonalds has an unmistakable thought that various individuals have various requests that will be influencing the benefit cycle. Be that as it may, development is required to endure the serious market (Dziawgo, 2012). Fig 2: - McDonalds Menu Source: - photos.prnewswire.com Value The cost of any item ought to be chosen so that individuals ought to acknowledge it as worth. On the off chance that the costs are excessively low, at that point the client may have questions with respect to the nature of the item, and whenever valued too high then the value of the item is addressed (Kotler et al., 2013). McDonalds have two classification food items marked fundamental belief item which included McVeggie and McChikhen and marked reasonable things which incorporate McAloo Tikki. This assistance in fulfilling needs of a wide range of clients. Veggie Sin will be remembered for marked moderate items as individuals who lean toward eating natural and wellbeing cognizant food need quality and taste in their food and they are prepared to pay for it (Klimenkova, 2014). Advancement For presenting an item and making mindfulness about it the advancement of that item is vital. This advancement is known as showcasing correspondence which incorporates every special technique. McDonalds use publicizing that incorporates TV, radio, on the web, print media, and films. Other limited time strategies are promoting, faithfulness plans, rebate coupons, post office based mail, and entryway drops. All these special exercises have one single point that is to give the best introduction to the item. For Veggie Sin additionally same limited time exercises will be utilized to give introduction to it (Men, 2014). Spot place doesn't just mean the physical area of the outlets or the items dispersion focuses which if there should be an occurrence of McDonalds are spread all through the world. It incorporates the entire procedure of the administration and the entire procedure of carrying the finished result to a definitive client. The outlets of McDonalds are equitably spread out which make them open to a definitive clients. The drive in and drive-through choice builds the openness and accommodation for the clients (Miettinen and Stenbacka, 2015). The promoting blend incorporates enhanced gets to that help in meeting fluctuated business worries in the worldwide market. McDonalds has define objectives and destinations in regards to the business, benefit and piece of the overall industry over the world which is resolved with the assistance of the advertising blend. Showcasing blend go about as a reason for any goals should be set since it incorporates the most essential things about any item. For instance, promoting blend clarifies the strategies that an organization uses to arrive at its objective clients. Promoting blend applies McDonalds corporate principles internationally. The viability of the organization in the usage of its promoting blend added to the out-standing execution of the McDonalds in the worldwide inexpensive food industry (Muellerleile and Akers, 2015). Advancement Correspondence Objectives McDonalds is a notable brand; it has its outlets spread all through the world. The client faithfulness is exceptionally high for McDonalds. With the presentation of Veggie Sin McDonalds targets arriving at an entirely unexpected section of clients who need sound food. It is critical to convey its objective client se

Portrayal Of Women In Hip Hop Songs English Literature Essay free essay sample

Disregarding and Violent Attitude toward Women. It has been around three decennaries since hip bounce developed on the American social scene. The music types which are related with hip bounce social wonder, especially gangsta fault and R A ; B are accepted to determine road youth human progress. These two hip jump music subgenres appear to be more powerful than the different as there is more emphasize put on melodious substance than the music itself. The abundance of communicated words and messages in the vocals makes them other than disputable. Before tuning in to gangsta rap vocals, one must be arranged above all to hear profoundly communicated etymological correspondence. The incredible figure of critical footings implanted in the vocal wordss is especially upseting as they are extraordinarily routed to grown-up females grown-up females of shading material in impossible to miss. The vast majority of the occasions include name naming and vicious mentality coordinated almost certain at grown-up females as a rule than an unconventional person. Womans in those vocals are to a great extent put in a sexual setting and called for example , bitch, prostitute, hoochie, slattern. Advancing savage sex subject was acceptable recorded in the Kubrin and Weizer s explore on the example of 403 Amercian hip bounce vocals created all through the 1992-2000 yet next to noted in different articles/books and so forth on the vocals from the period 1987 1993.[ 1 ]The bookmans have discovered that the central goal of such vocals is to warrant power against grown-up females and do it a real instrument of cultural control.[ 2 ]In such a position hip jump music advances a lot of gendered standards and upholds faces for the individuals who do non remain those set up guidelines. Eminem s vocal Kill You,[ 3 ]for delineation, depicts grown-up females as abominable, fatal, unpredictable bitches . Numerous other mainstream rappers, as Redman, Outcast, corrupt grown-up females to being a chickenhead authored by relationship with giving unwritten sex. Whi le such footings are regularly seen as dyslogistic, there are cases they may sound somewhat positive. One of the best rappers, Ludacris, in his hit vocal Pimpin All Over the World fault: I used to accept that it was way too much cold, until I went to Canada and saw some wonderful hoesaë†â ¦ [ 4 ]And fitting to Ja Rule each hood needs a down rump bitch [ 5 ], for example a miss who is extreme, and shows her solidarity with her grown-up male and the pack they have a place with. While these footings may non transport derogative intensions in these vocals, grown-up females are as yet situated here inside the sexual position. Fascinating to see is a reality that violative footings pointed towards work powers are ordinarily words with ladylike intension ( bitch, cunt ) : I m smooth and tricky/On a high-speed interest all the way to the triumph. /Yall niggaz is undeniable conundrums. /Too feeble, ca nt remain in the ring with me. /Put a cunt back in his topographic point, rigid. [ 6 ]I t other than appears to humiliate grown-up females goes manus in manus with procuring respect from the other work powers. Work power are alluded to be procurers who can obtain a group of diggers . ( aë†â ¦ ) Legalize pimpin for all the pleyas, puttin OK backside bitches in the roads and the goon. [ 7 ]While in the greater part of the vocals corrupting grown-up females thought processes would look unpredictably all through the vocal, there are other than occurrences in which that would be the central subject. The best representation is Too $ hort s Ai nt Nothing Like Pimpin : Ai nt nil like a female parent rest togethering bitch! /You awful, once a month discharge, female parent screw, horrendous rear end, female parent rest togethering bitch! /I despise your female parent rest togethering hindquarters. To warrant their disposition towards grown-up females, numerous rappers give numerous reason for making along these lines, for example, grown-up females being too much shallow: We could nt secure no show from the women. /With seven niggers in a Nav [ Navigator ] would you say you is brainsick? /So we as a whole said screw you bitch and kept turn overing. [ 8 ] Now and again verbal disregarding transforms into fierce compromising. Orchestrating to Kubrin and Weizer animosity towards grown-up females showed up in around 18 for every centum of the hip jump vocals examined by them.[ 9 ]Extreme hostility towards grown-up females speak to the vocals of Eminem s where he assaults his relations, especially his female parent and antique wedded lady in Under the Influence: all bitches is scrapers, even my stinkin rear end mama .[ 10 ]He even takes steps to murder them: Bitch Ima slaughter you! /You do nt wan na screw with me. /Girls leave you ai nt nuttin yet a slattern to me. He other than is by all accounts totally discerning of the reality his wordss cause conflict. In a similar vocal he admits to that: Oh, presently he s bewitching his ain mother/manhandling a whore, grunting coke/and we gave him the Rolling Stone screen? ( Eminem, Kill you )[ 11 ] Savagery covers a wide range in hip jump. Not just is it seen as a real apparatus of utilization between work powers however close to fills in as an answer for rebelliousness of grown-up females. Such disobedience is deciphered from numerous points of view. Blending to the rapper Dr. Dre: self important ass bitches get slapped out of vindictiveness .[ 12 ]Another famous performing craftsman Mase cautions his conceivable sex casualties to obtain tried on explicitly transmitted maladies in advance or disaster will be imminent: If she make my nuts scabies, I execute that slattern bitch .[ 13 ]Eminem appears to hold issues with grown-up females as a rule and advances power as the solitary conveying organizations between work powers and grown-up females. Accepting and assuming force on grown-up females in hip bounce vocals are as often as possible spoke to by portrayals of unsmooth sex: Hit you with the gumshoe, do your kidneys move/I m ensured to rest together her rock mud her nose drain . [ 14 ]Kubrin and Weizer noted four rehashing instances of power in the American gangsta accuse vocals. Rappers highly esteem sex Acts of the Apostless that are destructive to grown-up females. They legitimize different Acts of the Apostless of power and compromise grown-up females who attempt to withstand male control. They other than appear to elevate other work powers to fall back to brutality Acts of the Apostless at whatever point they think that its fit. Savagery is by all accounts the most suitable reaction to grown-up females who misuse such gendered convention, for example do nt cognize their topographic point . Womans as Sexual Objects The impression of sexual generalization implies that an individual is seen through the crystal of physical fascination with disregard to the individual s levelheaded abilities.[ 15 ]Kubrin and Weizer, in their paper on the misogynism in accuse music expressed that sexual externalization of grown-up females was noted in 67 for every centum of the vocals analyzed.[ 16 ]The boss choice drawn from these wordss is that grown-up females are simply acceptable to satisfy work powers s sexual pleasances. The rubric of one of the N.W.A vocals, Findum, Fuckum, and Flee. may work as philosophy of the road codification, fitting to which work powers s end would be pursue of pleasance and sexual advancement of grown-up females.[ 17 ]Puff Daddy s intentions are boldly blasting in: Name me Sean in the event that you suck, name me gone when I nut. /That s the terminal of us, secure your companion to rest together [ 18 ]. While his kindred rapper, Too $ hort, authentically concedes the solitary thing h e would try to procure from grown-up females is sex without surprises: I ai nt Romeo, Prince Charming, or a knight in reflecting reinforcement./I m only out to rest together a bitch, fuck tryin to catch her. I treat an OK hindquarters bitch like earth./No cash in her pack, a screw is all it s worth./Cause Short Dawg ll neer give to you diggers./And on the off chance that you ai nt fuckin, I state in this manner to you scrapers. [ 19 ] A truly upsetting certainty surfaced in this Xzibit s vocal. Judgment by the wordss, grown-up females are viewed as work powers s assets: You got bosoms and ass./But I got a gumshoe and some money./You ai nt talkin turn poo./Then Ima thump, bitch./On three, on me, bitch, you my effects. [ 20 ]This breathes life into back one of the atrociousnesss of servitude, when dark grown-up females were as often as possible compelled to keep up exploitative sexual dealingss with their slave Masterss in return for better mediation, supplement, or simply to satisfy the oppressors impulse.[ 21 ]It appears that despite the fact that the American culture has come a long way from the hours of subjugation, dark grown-up females are not even close to being treated as free, autonomous people. As the American human advancement pundit chime snares focuses in her book Ai nt I a Woman: Black Women and Feminism, that dark grown-up females in America have been abused from the seventeenth century rock dirt toda y by white work powers, dark work powers each piece great as white grown-up females. She contends that grown-up females of shading materials have been precluded by the white women's activist movement each piece great as the social liberties movement. The author sees women's activist movement just like a white community and upper classification fight which demonstrated no inclusion in issues of grown-up females of shading material. Dark grown-up females ended up caught into limits both sexual orientation and race. In this manner, they have neer been freed from the regulated sexism patriarchate, and prejudice. Furthermore, in chime maulerss assumption the Black Power movement was both male centric, misogynous. Similarly much as it planned to show signs of improvement of racial divisions it other than looked to reenforce the male bullhead 1s.[ 22 ]Black male disposition towards their female inverse numbers introduced in figure of hip jump vocals shows their pursuit to keep up grown-up females subordinate. These days numerous rappers as often as possible express how they would set grown-up females in the privilege topographic point, as Too $ hort: Hoes be nothin yet slaves for me,/prepared to make a trip to their Gravess for me. ( Too $ hort, Pimp Me )[ 23 ], or X

India and Pakistan Essays

India and Pakistan Essays India and Pakistan Essay India and Pakistan Essay It was in the year 1947 that the two India and Pakistan were allowed autonomy on the 12 PM of August 14-15 however Pakistan praises its freedom on August 14 and India on August 15. Unexpected yet strikingly, Pakistan first freedom day was praised as August 15 and later on it became August 14.Another explanation was that British Viceroy Mountbatten, who picked August 15 representing the acquiescence of Japan to Allies two years back as the date, wanted to move capacity to Pakistan on August 14 so he could go to the function in Karachi and be in New Delhi the following day to administer India’s birth as an autonomous country. Since the intensity of move occurred on the 12 PM of 14 and 15 August, the Indian Independence Act 1947 obviously expressed that 15 August was the birthday of both Pakistan and India. As from the fifteenth day of August, nineteen hundred and forty-seven, two free Dominions will be set up in India, to be referred to individually as India and Pakistan, the demonstration expressed. Indeed, even Mohammad Jinnah, who turned into the main representative general of Pakistan, proclaimed August 15 as the freedom day of Pakistan in his initial discourse. Jinnah in his first communicate to the country stated: August 15 is the birthday of the free and sovereign territory of Pakistan.It marks the satisfaction of the predetermination of the Muslim country which made extraordinary forfeits in the previous not many years to have its country. Along these lines, Pakistan commended its first birthday celebration on 15 August however in quite a while 14 August was set apart as the autonomy day. Indeed, even the principal memorial postage stamp of the nation that was discharged a year later expressed 15 August 1947 as the autonomy day of Pakistan. In any case, in 1948, Pakistan chose to praise its Independence Day on August 14, a day prior India’s Indepndence Day because of 27 Ramadan that fell on August 14, 1947.

Incessant Desire

Relentless Desire - Symbolism Of A Poem, Painting And Song Essay At the point when I was more youthful, I lost my beau in a horrible fender bender that couldn't be evaded. I attempted to persuade myself that I was just dreaming ; however the fact of the matter was he wasgone and id never at any point see him again. Dante Gabriel Rossetties,?Beata Beatrix?, bringsback terrible recollections I would prefer to leave before. The lady takes up the majorityof the artistic creation .A dream of excellence , yet in addition of death, love however above all else despair. Christina Rossetties,?Echo? relats to Dantes painting since the two of them bargain withthe same sentiments of expectation and gloom. Toni Braxtons ?Unbreak My Heart ? could bedescribed as a mix of Rossetties ?Echo? what's more, Dantes ?Beata Beatrix? since allthree works show similar sentiments of sadness. Verse is a way a writer communicates their emotions and convictions. Christina Rossettiwants him to return any way imaginable. She begins her sonnet with ?Come to me in thesilence of the night? followed by ?in the quietness of a fantasy? . She needs him, she misseshim. She needs to feel him close to her , so she can hold him and gaze at him. Onecritics supposition is that,? Christina Rossetties tunes of affection are about consistently of cherishes loss.?The character is crushed to such an extent that she would prefer to bite the dust than be without herbeloved,.?Pulse for beat, breath for breath.?She would give her own life again thoughcold in death than live with all the agony. A critc says that,As she sinks her verse rises , and spouts pu out of ehrheart to paradise . It stains pitiful, sweet, delicate and melodic that a saintmight envy. Works of art will be craftsmanship that is utilized to communicate lost affections for lost loves. By usingconspicous objects, a painter can forshadow what is to come without really indicating it. Dante utilizes a feathered creature as an image for a messanger of death, as though it has come to take her awayforever. He utilizes a poppy-blossom that is utilized to actuate rest. The lady looks as though shesfinally settled; she can at long last rest. She doesn't have a consideration on the planet. Dante GabrielRossetti painted this intensley profound picture as a commemoration to his significant other (Lizzie) who diedthe year of 1862. Her demise left the Italian writer and painter griefstricken. Numerous specialists perfer to utilize music to make their sentiments and articulations come tolife. Toni Braxton feels defenseless, she thinks the world is unpleasant , that life is so cruelwithout her partner close to her. Braxton is heart-brocken on the grounds that hes gone. She feelslike kicking the bucket . The main thing she does is continue crying. She needs him close to her , to hold her,to fulfill her. She says she needs him to ,?reclaim the pitiful word farewell - to bringback the delight to her life?. The sonnet , tune , and painting meet up in an extraordinary manner . That is wantinglost darlings to return , yet realizing it is preposterous. Indeed, even now , not a day goes bythat I dont consider John , and what occurred and if some way or another I could have halted it, butlife goes on and time may spend perhaps years, yet you always remember your first love,ever. You simply continue thinking its lone a fantasy adn when you kick the bucket , you will have actuallywoken up from this bad dream we call life , and he will be there by and by , this timeforever.

What Is The Relationship Between Popular Culture And Consumer

What Is The Relationship Between Popular Culture And Consumer What Is The Relationship Between Popular Culture And Consumer Capitalism â€" Essay Example > The relationship between popular culture and consumer capitalismIntroduction Popular culture can defined as the totality of perspectives, images, ideas and attitudes among many other factors that are preferred within the mainstream of a particular society through an informal consensus. In his book, “Cultural Theory and Popular Culture”, John Storey equates popular culture with mass culture. He considers popular culture to be a commercial culture that is mass produced for mass consumption (Storey 2006). On the other hand, consumer capitalism can be defined as the notion that consumption influences the capitalist economy through the corporate manipulation of consumers to continuously purchase material goods (Schrader 2011). Several studies portray a close link between popular culture and consumer capitalism. This paper seeks to examine the relationship between popular culture and consumer capitalism. Foremost, this paper will examine the concept of consumer capitalism and popula r culture. Subsequently, this paper will establish the link between poplar culture and consumer capitalism. The concept of popular culture Popular culture can be considered as a culture that is largely based on popular taste and is disseminated widely on a commercialized basis. Popular culture is often characterized by brand names, popular music, fashion, television shows, sports and movies among many other factors. (Fiske 1989). Storey (2006), equates popular culture to mass culture. This is viewed as a commercial culture that is mass produced for mass consumption. Storey observes that there exists a political dimension of popular culture, according to the “neo-Gramscian hegemony theory”, popular culture is a site of struggle between the forces of incorporation that operate in the interests of the dominants groups within the society and the resistance of subordinate groups of people in society. Furthermore, Storey accentuates that popular culture surfaces from the urbanizatio n of the industrial revolution that identifies the term “popular culture” with mass culture (Storey 2006). Moreover popular culture has been broadly associated with life practices and common aesthetic in both qualitative and statistical sense. Over the years, theorists have used this term to allude to a culture that has arisen in the modern era. Unlike folk culture and high-culture, pop culture is mass produced and mass consumed. Popular culture is important in that it influences consumer behaviour. For example, the fashion or clothing style of celebrities or pop idols greatly influences consumer habits of young people. Most young people are bound to purchase what they see celebrities purchase so as to identify themselves with the alleged celebrity (Danesi 2008). Popular culture can be thought of as a central force in society that influences what people do, watch, think about and wear (Dolby 2003). In addition, popular culture boost economic growth since it promotes consumerism . Gramsci’s theory of hegemony offers an important way of analyzing the role of popular culture in society. Gramsci argues that dominant classes do not preserve control through the use of manipulation and control. Rather Gramsci suggests a process of winning the consent of subordinated groups or hegemony (Dolby 2003). The concept of consumer capitalismThe concept of consumer capitalism has often been redefined following the introduction of popular culture in the early 1900’s. It is a commonly used term derived from sociology and psychology and is used in mass market of consumer goods. In most cases consumer capitalism refers to the notion that consumption influences the capitalist economy through the corporate manipulation of consumers to continuously purchase material goods. In his book, “Propaganda” Edward Bernays argues that the organization of a democratic society entails the manipulation of the wants and desires of consumers by groups from the upper class. In this def inition Bernays portrays the picture of the concept of consumer capitalism (Bernays 1993). The complete framework of consumer capitalism is predicted on the notion that the value of a product is influenced by the desire of individuals despite of the actual need or necessity of the product. For example a consumer may think that he or she needs or want a product and just as long as the desire for this product is sustained the value of the product will continue to increase. Basically, consumer capitalism operates on the general economic paradigm involving supply and demand, nonetheless without regarding the intrinsic value of a product (Schrader 2011).